NBA recently experimented with ads on jerseys, Adam Silver thinks you didn’t notice

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Isn’t being noticed the point of advertising?

 

ProBasketballTalk

Ads on player jerseys are coming to the NBA at some point; it’s only a matter of time.

Adam Silver has said it’s inevitable more than once, and the league’s new broadcast rights deal mentions it specifically.

The reason it hasn’t happened yet is that it’s believed to be worrisome to a segment of the league’s fans, who may not like the non-traditional approach.

But the league experimented with ads on jerseys recently, and fans didn’t seem to care — in fact, it’s possible that they didn’t even notice.

From a Q&A with Silver by Kerry Eggers of the Portland Tribune:

Tribune: Is there an inevitability of having ads on jerseys? When will it happen?

Silver: During the slam dunk competition on Saturday night of All-Star Weekend, all the contestants were wearing a Sprite logo on their jersey. It was fascinating to me it got almost no attention. That goes…

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