Ads on player jerseys are coming to the NBA at some point; it’s only a matter of time.
The reason it hasn’t happened yet is that it’s believed to be worrisome to a segment of the league’s fans, who may not like the non-traditional approach.
But the league experimented with ads on jerseys recently, and fans didn’t seem to care — in fact, it’s possible that they didn’t even notice.
From a Q&A with Silver by Kerry Eggers of the Portland Tribune:
Tribune: Is there an inevitability of having ads on jerseys? When will it happen?
Silver: During the slam dunk competition on Saturday night of All-Star Weekend, all the contestants were wearing a Sprite logo on their jersey. It was fascinating to me it got almost no attention. That goes…
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