Snow, Ice Impact ‘Focus’, ‘Lazarus Effect’ On Friday – Saturday AM Update


Saturday Update, 10:24AM: Theaters throughout the south, midwest and east were under-indexing no thanks to ice and snow yesterday, which impacted crowds turning out for newcomers Focus and The Lazarus Effect.  This weekend’s box office is projected to be down as much as 20% from the same frame a year ago which totaled $123.7M.  Focus from Warner Bros. which came in at $6.47M at 3,323 theaters in Saturday morning estimates looks to get a bump of at least 25% tonight. The film is also playing at an estimated 800 premium large format theaters, including IMAX. Keep in mind that this romance noir is one of the more economically budgeted Will Smith films of late, which is an anomaly when it comes to star-driven studio fare, coming in at budget after rebates with $50M. It’s cheap by studio and Smith standards. The actor’s Overbrook shingle is not a producer on the film.

Focus opened…

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