Samsung Edits Orwellian Clause Out Of TV Privacy Policy


Following a storm of criticism relating to a creepy-sounding privacy policy covering its smart TVs, Samsung has today published a rebuttal and a more detailed explanation of the workings of its under-fire voice recognition feature. It has also edited the wording of its privacy policy to avoid sounding quite so eerily similar to George Orwell’s 1984 dystopia.

The original policy, which has been in place for some months, warned users of Samsung’s Internet-connected TVs:

Please be aware that if your spoken words include personal or other sensitive information, that information will be among the data captured and transmitted to a third party through your use of Voice Recognition.

Which sounded very much as if Samsung were asking its customers to self-censor their conversations when sitting in front of their own TVs in their own homes. An impression that was compounded by the lack of clarity about how exactly Samsung’s voice-recognition feature worked — in terms of when and how it is switched into…

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