Four ways to get the media behind your crowdfunding campaign

I can tell you #Hashtag games is not one of them.

Financial Post | Business

I’m going to let you in on a little secret: Crowdfunding campaigns on platforms such as Kickstarter and Indiegogo aren’t really about the fundraising.

In fact, crowdfunding projects usually cost the startup money for logistics, promotion, management of a backer community, and other business functions that are tested during a campaign. The return on investment of such projects is community building and exposure.

Add to this the fact that the first 24 to 72 hours of a campaign usually determines whether it sinks or swims, and you have a recipe whereby well-timed, properly executed media relations are incredibly important to positive return on investment.

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Regardless of what your product is, getting the media relations piece of a crowdfunding campaign right is difficult. Media publish on their own schedules, they’re generally deluged with information about non-newsworthy nonsense, and crowdfunding is not shiny and new anymore.

Here are four keys…

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