After months of reports and rumors, Twitter is announcing its first commerce product.
The company first signaled its interest in this area last year, when it hired former Ticketmaster CEO Nathan Hubbard to lead its commerce team. Then it started recruiting other commerce specialists, and Recode got its hands on mock-ups of a Buy Now button. Over the summer, people started spotting those buttons in the wild.
So Twitter is officially announcing that Buy button today — in a blog post, the company says it will be visible to “a small percentage of U.S. users (that will grow over time).” As a result, users will actually be able to make purchases directly within tweets. If you see something you want, you hit “buy”, bring up a little information, enter your payment and shipping information while still Twitter (it’s encrypted and stored for future purchases), and complete…
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