7-Eleven first big battleground for e-cig market share

Somebody has the vapes.


WINSTON-SALEM, N.C. — The first significant fight for electronic cigarette market share between the Big 3 tobacco manufacturers features a national convenience store chain as a key battleground, according to the Winston-Salem Journal. 

MarkTen, the e-cig brand by Philip Morris USA, recently began being sold in 7-Eleven stores in North Carolina.

It joins blu eCigs of Lorillard Inc. and Vuse of R.J. Reynolds Vapor Co., along with offerings from several smaller manufacturers.

Reynolds began national distribution of Vuse in June, while blu eCigs has been sold in most national convenience stores for more than two years. Reynolds claimed top market share for Vuse in its test markets of Colorado and Utah.

Vuse also is being sold at WilcoHess and Quality Mart stores in the Triad, while MarkTen also can be found in Circle K and Sheetz stores. Blu eCigs is in all of those outlets.

E-cigs are battery-powered devices that…

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