National Post | News

OTTAWA — The grassroots indigenous rights movement that garnered momentum across Canada this winter — grabbing the attention of government and sparking global solidarity protests — has all but fizzled out online, according to a new analysis of Idle No More’s web traffic.

Online activity related to Idle No More — on Twitter, Facebook, YouTube, blogs, online forums and in the online news — has fallen 84 per cent in four weeks, which suggests “public interest and internal energy are currently shadows of their former selves,” digital public affairs strategist Mark Blevis wrote in his newest analysis on Sunday.

“It’s a movement that grew very quickly, had a lot of energy … kind of like a star that grew very quickly and then reached critical mass and they couldn’t sustain its size and so it’s closing down to its energy core,” Blevis said in an interview with Postmedia News.


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