Ross Rebagliati, the Canadian Olympic gold medallist and bad boy of snowboarding, plans to open up a franchise of medical marijuana shops that trades on his fame.
Cheekily called Ross’s Gold, the company expects to set up a flagship store in Whistler this spring once the federal government privatizes the medical marijuana production industry.
And Mr. Rebagliati projects his business will be doing more than $50-million a year after the third year, once it opens satellite stores in Vancouver and Toronto.
Mr. Rebagliati shot to fame in 1998 when the International Olympic Committee tried to strip him of the men’s snowboarding gold medal at the 1998 Winter Games in Nagano, Japan.
In the last decade the number of patients with authorized access to Canada’s Marijuana Medical Access Program has grown from 500 to more than 21,000, he said.
But Health Canada suggests that number will grow to more than 300,000…
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