Strategy, Timing Key To States’ Pot Legalization

Originally posted on CBS Denver:

SEATTLE (AP) – In the late-1980s heyday of the anti-drug “Just Say No” campaign, a man calling himself “Jerry” appeared on a Seattle talk radio show to criticize U.S. marijuana laws.

An esteemed businessman, he hid his identity because he didn’t want to offend customers who — like so many in those days — viewed marijuana as a villain in the ever-raging “war on drugs.”

Now, a quarter century later, “Jerry” is one of the main forces behind Washington state’s successful initiative to legalize pot for adults over 21. And he no longer fears putting his name to the cause: He’s Rick Steves, the travel guru known for his popular guidebooks.

“It’s amazing where we’ve come,” says Steves of the legalization measures Washington and Colorado voters approved last month. “It’s almost counterculture to oppose us.”

A once-unfathomable notion, the lawful possession and private use of pot, becomes an American reality…

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